四川蓝剑饮品集团

时间:2011-03-14 来源:四川人大网
  

  四川蓝剑饮品集团有限公司(简称:蓝剑饮品集团/BSG),集团下属11家子公司5个原料(原酒)生产基地,主要从事植物蛋白饮品、天然矿泉水的生产和销售,员工5000多人,生产规模突破200万吨,饮料产销量连续六年蝉联中国西南第一,中国饮料企业500强前20强,20年来,蓝剑在教育及体育等公益事业方面支出已超过1亿元人民币。公司植物蛋白饮品销量位居西部第一,形成了西有唯怡、东有银鹭、南有椰树、北有露露的全国四强格局。天然矿泉水产销量居全国第一,与娃哈哈(纯净水第一)、康师傅(矿物质水第一)、农夫山泉(山泉水第一)并称中国四大水王。            
  蓝剑饮品集团立足西部,拓展全国,致力于为消费者提供高品质的健康饮品,持续提升顾客满意度,争取销售收入3年内实现30亿,5年内通过公司上市和扩大合资合作实现100亿产值的突破。努力实现“一个上市公司、两个全国第一品牌”的企业愿景。

Brief Introduction of Sichuan BlueSword Drink & Food Group

Sichuan BlueSword Drink & Food Holding Co., Ltd. (referred as BlueSword Drink & Food Group hereinafter / BSG) has 11 branch companies and 5 raw material (brut wine) production bases, and mainly engages into production and sale of vegetable protein drinks and mineral water. BSG has more than 5000 employees, with its production volumes having exceeded 2 million tons and production and sale volumes of drinks having ranked as the first among other companies in Southwestern China for six consecutive years. As one of 20 best ones in the top 500 companies of the drinking industry in China, BSG has spent more than 100 million Yuan on public welfare such as education and sports since 20 years ago. With its largest sale volume of in western China, BSG has become one of top 4 vegetable protein drinks companies in China, that is Viee in the west, Yinlu in the east, Coconut Palm in the south and Lolo in the north. The company also enjoys the largest sale volume of mineral water in China and it is called one of “Four kings of water” in China, - Wahaha(has the first sale volume of purified water),Tingyi(has the first sale volume of mineralized water) and Nongfu Spring (has the first sale volume of spring water).
BSG takes the market of western China as its base and conducts marketing exploration in other parts of China, aiming at providing customers with healthy drinks of high quality and improving customers’ satisfaction to these products in order to achieve 3 billion Yuan of sales income in 3 years and 10 billion Yuan of output value by going public and expanding joint capital and cooperation in 5 years. It is making efforts to realize the goal of “establishing one listed company and two top brands in China”.

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